Inside Baseball
Warning: This post covers observations made after Egg Freckles’ most successful three days in traffic. If this topic does not interest you feel free to skip it just like I skip Gruber during the World Series.
Apple’s keynotes are the source for technology news weeks after the event is over, but the race to provide valuable analysis of the presentation begins the second Steve Jobs takes the stage. Between the unveiling of Mac OS X Lion, iOS 5, and iCloud I had a lot to write about on Egg Freckles. But if I wanted to differentiate myself from the rest of the technology bloggers I would have to provide untold insight on a important question unanswered by the presentation.
Lion will be the first consumer desktop operating system delivered exclusively over the internet. In the past Apple’s operating systems were distributed on disks, but Lion will be a Mac App Store exclusive. During the keynote Apple provided no information about upgrading compatible Macs without the Mac App Store, no information about giving Lion a clean install, and no information about burning a Lion boot disc. Before Phil Schiller was done listing Lion’s top ten features I had found my unanswered questions and was busy writing down the process of Installing Lion Clean, and Burning a Lion Boot Disk.
Over the next three days these two articles would attract over 30,000 new readers to Egg Freckles, a website that only gathers a couple thousand readers per month on average. Most of my new visitors would come from these sites:
- TUAW
- MacLife.de
- Mac Generation
- Mac Daily News
- Insanely Mac
- Xlr8yourmac
- MacGadget.de
- MacInTouch
- and MacFreck.nl
One valuable lesson I learned from Egg Freckles increased traffic was the benefits of having a stable blogging platform with optimized images. Egg Freckles is hosted by ICDSoft’s economy package. It’s blogging engine, Stacey uses static HTML files, and did not go down during the increased traffic. One week prior to posting my instructions for burning a Lion boot disc I made the change from optimized PNG graphics to coded CSS3 for Egg Freckles Newton MessagePad background image. The change saved me 176 kilobytes per unique visitor, and over 538 MBs of bandwidth over three days. Without the hefty MessagePad background images an average page on Egg Freckles is delivered in only 54 kilobytes of HTML, images, and scripts.
I realize I got lucky. The only reason so many new people visited Egg Freckles was because I had valuable information to share, and published at a time when that information was in high demand. (I am hoping to see another resurgence in traffic when Lion first begins to ship.) During those three days people did not visit Egg Freckles for my writing, but the information my site provided. I am sure that is how most big sites work, and I am happy to have an increased audience for even just a couple of days.